Tech Insights
The R&D strategy and growth experts
We help organizations align technology, teams and strategy, to reduce chaos, remove bottlenecks, and build a foundation for growth that holds.
Our Services
Bridge the Gap: Modern Workflows for an AI World
Your company keeps moving, but the systems and workflows underneath it are the ones you built years ago. We turn messy workflows into systems that deliver: fewer bottlenecks, faster decisions, and speed that does not cost you your culture.
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Lead the technology
Decisions, delivery and code you can trust: senior technology leadership, AI adoption with engineering discipline, and software built to a professional standard.
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Grow the organisation
Teams, managers and ways of working that keep up with growth: clear roles and workflows, a shared language under pressure, and support for managers and HR.
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Win the market
Be understood, chosen and used: a brand people remember, a credible route to customers, and products people actually use.
Where most engagements begin
Three lines at the centre of the work
All nine lines are real. These three are where most clients start, and where Kendoo's way of working shows most clearly.
CTO on Demand
Senior technology leadership, without a full-time hire
Amir steps in as your technology partner: architecture, development practices and delivery, with decision rights agreed in writing and a monthly written report against a baseline.
About CTO on Demand
Team Dynamics
A shared language for teams under pressure
Facilitated workshops for engineering, product and leadership groups: how people act under pressure and uncertainty, turned into tools the team keeps using after the session.
About the workshops
Software R&D Services
Vibe coding, held to a professional standard
AI-assisted speed from senior engineers, with every change reviewed and tested, regular written reports, direct communication with the people doing the work, and full visibility into what is built and why.
About Software R&DWhere to start
When companies bring us in
Some bring a problem that keeps coming back. Many bring a planned change they want to get right the first time.
Product & Technology
Customer incidents keep pulling engineers away from the roadmap.
We fix the recurring defects and incidents eating delivery time.
See how
Legacy Modernization
You need to modernize a live system while customers keep using it.
We modernize safely, without stopping the business that depends on it.
See how
Software R&D
Every new customer or site needs another custom integration.
We build the architecture and R&D capacity that scales past one-offs.
See how
R&D Team Performance
The team has changed, but the roadmap still assumes the old capacity.
We reset planning to match the team you actually have now.
See how
CTO on Demand
Your technology leaders need experienced help carrying a major change through.
We bring in CTO-level leadership for the change itself.
See howHow we start
From situation to a scoped engagement
The same path whichever of the nine lines it turns out to be, before anything is signed.
Describe the situation
You tell us what is happening and what it is costing. No confidential detail needed, the shape of the problem is enough.
Identify the right service, or combination
Most engagements draw on more than one of the nine lines. We work out which ones actually apply before anything is scoped.
Run a diagnostic conversation or workshop
A structured call, or a workshop for the team, establishes what is really happening rather than what it looks like from outside.
Agree on the team, scope and next step
Decision rights, cadence and the first thirty days are agreed in writing before the engagement starts.
Amir Habib
Founder, Technology & Growth Consultant
I am the founder of Kendoo, with experience in software engineering, consulting, and executive leadership.
My strength is bridging strategy and execution, making sure technology serves the business rather than the other way around. I step in to guide, to coach, and to deliver where it matters most.
- Years in software engineering
- 25
- Years consulting
- 8
Selected engagements
Anonymised patterns from real work
One from each of the three areas Kendoo works in, shortened from the full write-ups on the Results page.
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A recurring incident became diagnosable
Ownership and instrumentation replaced a cycle of symptom-level fixes, so the cause could be seen and resolved.
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A rewrite became a targeted modernization
A risk map showed that two modules, not the whole system, carried the decision to change.
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A team gained a shared operating view
Baselines, decision rights and honest visibility let engineers and executives work from the same facts.
Our Vision
Great Tech Alone Isn't Enough
The best technology organizations do not just build faster, they build smarter. Kendoo was founded on the idea that technology, leadership and strategy have to move together, and that is what makes the work different.
We do not deliver reports. We build systems that last. We do not just advise: we join the team, challenge the assumptions, and stay until something has actually changed.
Our aim is to help every startup and technology organization grow with clarity, efficiency and confidence, so they scale without losing what made them good in the first place.
Read our visionKendoo Thinking Cards
Clarity drives better decisions
In fast-moving environments, teams keep meeting the same handful of hard calls, and what they need is rarely more data or more theory. It is sound judgement, reached together, quickly.
Each Thinking Card is an aid to that judgement rather than a checklist or a rulebook: a shared vocabulary, a few guiding questions, and the behaviours you would expect to see when a team has got it right.
Insights That Ruin Your Coffee Break
Short pieces on the decisions founders and leaders actually lose sleep over, across technology, teams, brand and experience. No launch announcements, no vendor talking points.
Tech Insights
Questions people ask first
What does Kendoo actually do?
We work on the R&D system as a whole: how technology decisions get made, how teams are organised, and how work reaches customers. That shows up across nine lines of work: growth strategy, team dynamics, people and HR advisory, CTO on Demand and R&D leadership, AI transformation, brand development, business development, user experience strategy and software R&D services. Most engagements draw on more than one.
Is this only for companies without a CTO?
No. CTO on Demand suits companies with no CTO, or one stretched too thin, but much of our work sits alongside an existing technology leader who wants a second experienced pair of eyes, or help running a change their team has not run before.
Do we need to be in trouble to call?
No. Plenty of strong teams bring us in ahead of a planned change: preparing for expansion, integrating an acquisition, introducing AI-assisted development, or modernizing a system before its problems reach customers. An experienced second view costs far less before the decision than after it.
How do engagements usually run?
As a retainer with a defined cadence, most often six to twelve months, so decisions can be made and then seen through. The first month produces a written baseline and a ranked set of risks. Shorter, tightly scoped reviews are possible where the question is narrow.
Who will we actually be working with?
Amir Habib founded Kendoo and leads it as CTO. Engagements pair that perspective with senior engineers, so the people making the decisions are working next to the people building.
Let's get the ball rolling
Now you know who we are and what we can do for your business. Tell us a bit about yourselves, and we will take care of the rest.